![]() ![]() For every E.T., which famously helped the popularity of Reese's Pieces by making them the title character's favorite candy, you have a dozen cases like One Flew over the Cuckoo's Nest, which did nothing to increase sales of electro-shock-therapy equipment. But when Hollywood tries to force a trend by inserting blatant product placement into its films, the results are often mixed. ![]() It wasn't until the early 1970s that men's trousers re-descended to their proper elevation. (The Great Depression also occurred during this time.) In the 1950s, when Cary Grant and Jimmy Stewart were wearing their pants so high that their belts chafed their nipples, all of America followed along. Our history books speak of Charlie Chaplin's "Little Tramp" character being so popular that it inspired millions of people to forsake their jobs and homes and live on the streets in the early 1930s. Hollywood has had an impact on consumer trends ever since the early days of film. ![]()
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